What I've actually done.
Over ten years running marketing campaigns for some of the best-known names in sport, working with founders, CEOs and their teams to grow the business.
Delivered the biggest sports campaigns
Ran the biggest start-of-season sports campaign in years, with over 1,400 pieces of marketing, and the best customer growth a leading sports broadcaster had seen in five years.
Grew engagement with personalised messaging
Used AI and automation to send people messages that actually felt relevant. Engagement went up 115% and upgrades were up 89% year on year.
Turned live sporting moments into marketing
Built a way of marketing that followed the weekend's biggest sporting stories as they happened. Social engagement rose 45% in a quarter.
Launched new products and memberships
Shaped how new products, memberships and markets were introduced, and who they were aimed at.
Won new customers and kept them longer
Built plans that brought in more paying customers and kept more of them around.
Ran joined-up campaigns across every channel
Ran campaigns across ads, social, email and PR, with a clear way to see what worked.
Led and grew marketing teams
Led marketing teams, helped people grow, and worked closely with leadership across the business.
Worked hand in hand with product and sales
Partnered with product, sales, digital and content teams so marketing pulled its weight everywhere.
Managed multi-million pound budgets
Looked after big marketing budgets and made sure every pound was tied to revenue and customer growth.