What I've actually done.
Over ten years running marketing campaigns for some of the best-known names in sport, working with founders, CEOs and their teams to grow the business.
Big campaigns, done well
Ran the biggest start-of-season sports campaign in years — over 1,400 pieces of marketing, and the best customer growth a leading sports broadcaster had seen in five years.
Smarter, more personal messages
Used AI and automation to send people messages that actually felt relevant. Engagement went up 115% and upgrades were up 89% year on year.
Reacting to the moment
Built a way of marketing that followed the weekend's biggest sporting stories as they happened — social engagement rose 45% in a quarter.
Launching new things
Shaped how new products, memberships and markets were introduced, and who they were aimed at.
Winning and keeping customers
Built plans that brought in more paying customers and kept more of them around.
Joined-up campaigns
Ran campaigns across ads, social, email and PR — with a clear way to see what worked.
Leading teams
Led marketing teams, helped people grow, and worked closely with leadership across the business.
Working across the business
Partnered with product, sales, digital and content teams so marketing pulled its weight everywhere.
Spending money wisely
Looked after big marketing budgets and made sure every pound was tied to revenue and customer growth.